PROJECT HEARTWOOD was the capital campaign to raise funds for HEARTWOOD
PLACE ON AINSLIE. With an initial goal
of $1.78 Million, this campaign focused on raising money toward the cost of the
building materials. For every
one-bedroom apartment, we targeted $25,000 and for every two or three-bedroom
apartment, we targeted $30,000. Due to
hard work and generous donors, we raised $1,435,766! And because of reduced costs, including
waiver of the Development Charges by the City of Cambridge and the Region of
Waterloo, along with $99,000 from the Incentive Program at the City of
Cambridge for Brownfield Redevelopment, this total of $1,435,766 met our budget
An interesting aspect of this campaign was our interactive,
web-based program which tracked our success and provided a visual record of our
accomplishments. As funds were raised,
the progress was demonstrated throughout the various stages of construction — including
framing, drywall, electrical and plumbing.
Upon completion of "purchasing" the materials, the lights in
each apartment were "turned on" to record our success. Once we had secured adequate donations to
meet the budget requirements, all of the lights in the building were
"turned on"— which became a reality by August 2010 when the building
was completed. Following that, the
exciting part was to be handing keys to tenants to their new apartments! That confirmed we had reached our goal!
Once we had finalized the plans, confirmed the required funding
and saw the project under construction, we began actively looking for our third
project. As soon as a site is
identified, an agreement to purchase it is signed and initial plans are in
place, we will be promoting Project Heartwood to raise funds for materials for
that building. Follow our website for
updates on our progress!
We will be glad to share the news as soon as we have it! In the meantime, if helping us with the early
stages of costs for that project interests you, you can make a donation now and
be recognized as one of the early supporters to Project Number Three.