PROJECT HEARTWOOD was the capital campaign to raise funds for HEARTWOOD PLACE ON AINSLIE. With an initial goal of $1.78 Million, this campaign focused on raising money toward the cost of the building materials. For every one-bedroom apartment, we targeted $25,000 and for every two or three-bedroom apartment, we targeted $30,000. Due to hard work and generous donors, we raised $1,435,766! And because of reduced costs, including waiver of the Development Charges by the City of Cambridge and the Region of Waterloo, along with $99,000 from the Incentive Program at the City of Cambridge for Brownfield Redevelopment, this total of $1,435,766 met our budget requirements!
An interesting aspect of this campaign was our interactive, web-based program which tracked our success and provided a visual record of our accomplishments. As funds were raised, the progress was demonstrated throughout the various stages of construction — including framing, drywall, electrical and plumbing. Upon completion of "purchasing" the materials, the lights in each apartment were "turned on" to record our success. Once we had secured adequate donations to meet the budget requirements, all of the lights in the building were "turned on"— which became a reality by August 2010 when the building was completed. Following that, the exciting part was to be handing keys to tenants to their new apartments! That confirmed we had reached our goal!
Once we had finalized the plans, confirmed the required funding and saw the project under construction, we began actively looking for our third project. As soon as a site is identified, an agreement to purchase it is signed and initial plans are in place, we will be promoting Project Heartwood to raise funds for materials for that building. Follow our website for updates on our progress!
We will be glad to share the news as soon as we have it! In the meantime, if helping us with the early stages of costs for that project interests you, you can make a donation now and be recognized as one of the early supporters to Project Number Three.